Jonathan Anderson has been viewing the world in Technicolor lately. His namesake label, JW Anderson, which he founded as a London-based menswear line in 2008 and is now worn religiously by the likes of Harry Styles and Emma Corrin, is popping with hues from an artist’s mixing tray. His work for Loewe, the Spanish luxury house that Anderson has transformed with his signature eccentricities, sizzles with Balearic neon. Prints are straight out of an incredibly chic acid trip. Think psychedelic strawberries on zip-up fleeces and bunches of parakeets printed on leather accessories.
The same is true for JW Anderson’s third collection with Moncler Genius, which launches today with the fitting title of Dream in Color. ‘It’s about very brightly coloured clothing,’ the designer says, matter-of-factly. ‘I wanted something that felt optimistic. I like the idea of something that’s very youthful and toy-like. There’s a good feeling that comes from that; no matter what age you are, there’s something nice about the feeling of youthfulness and of novelty.’
