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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Justin Bieber’s new album art is painfully minimalist

Plain pink background with 'SWAG II' in modern serif font.

After last summer's BRAT attack, it felt like minimalist album art was back with a bang (for better or for worse). While I'm all for the rise of anti-design, there's a stark difference between counter-cultural creations and plain underwhelming art, and sadly, pop star Justin Bieber's latest album fits into the latter category.

Swag II, the successor of Bieber's recent album, Swag, features a painfully innocuous album cover that's undoubtedly functional but disappointingly flat. Do I think the best album covers need to be gaudy? No. But please, Justin, give us something.

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