Justin Bieber's Coachella performance did not end when he walked offstage. It spilled into fashion, commerce and one very practical festival accessory: Shark's ChillPill. The limited-edition Shark x SKYLRK ChillPill, released in connection with Bieber's clothing brand, became part of the broader "Bieberchella" business story after the singer's first Coachella headlining run.
Bieber teamed with Shark on a SKYLRK version of the ChillPill, a handheld fan and mister designed in a custom colorway tied to the brand. The exclusive shade is "Heat". The product launched as fans prepared for Coachella's second weekend.
