Justin Bieber could make roughly $200 million by selling his music rights to newly formed Hipgnosis Songs Capital.
The 28-year-old “Love Yourself” singer’s publishing and recorded music catalog would both be part of the sale, which would mark the largest such acquisition for the company, those familiar with the likely deal told The Wall Street Journal.
Though the deal would be significant if it closes, investing in music that has yet to pass the test of time is considered to be a bigger risk than purchasing the rights to decades-old work, according to WSJ. It’s typical for many to listen to new music when it’s initially released but often its popularity wanes over time.
