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PC Gamer
PC Gamer
Jeremy Laird

Just when you thought Intel's branding couldn't get any worse, a report says the company plans to outsource marketing to a consultancy using AI

Intel Core Ultra chip render.

The Intel Core Ultra 9 285K. Just rolls off the tongue, doesn't it, immediately and intuitively communicating the varied and undeniable virtues of Intel's latest top-rung PC processor. Well, perhaps not for much longer. According to a report on Oregon Live, Intel is about to defenestrate an undisclosed number of marketing employees in favour of retaining the consultancy firm Accenture, which apparently plans to use AI to generate Intel's marketing.

Whether these purported lay offs are part of Intel's previously stated plans to trim staff, or if this latest cull means that the company is shrinking its head count even further, isn't clear.

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