Majed Al Sorour has attended a golf event in Thailand, the Champions League final in Paris and the Monaco Grand Prix in the last couple of weeks alone. However, you suspect, nothing quite compared to the atmosphere the Newcastle United director experienced at St James' Park for the final home game of the campaign against Arsenal last month.
If it was ever in doubt, that night was another timely reminder that something is stirring on Tyneside following the club's takeover last year, and Al Sorour was there to witness it. A trusted ally of Yasir Al-Rumayyan, Newcastle's non-executive chairman, the PIF advisor will be part of the board tasked with growing the club on and off the field in the coming years.
This backing from Saudi comes at a time when the spotlight is very much on the country's appalling human rights record and Al Sorour, himself, previously spoke about 'softening the image' a few years ago. Al Sorour is in contact with Cho Minn Thant, the CEO of the Asian Tour, on a near daily basis and it is clear that Newcastle has become an important part of the Golf Saudi chief's brief.
