Just Eat, UEFA Women’s Football partner, is launching a new initiative to encourage girls and women across the UK to pick up their boots and get on the pitch. The food delivery app is inspiring sporting talent by providing 101 grassroot teams with the ultimate starter pack, alongside expert advice from industry veterans.
The initiative comes 101 years since women’s football was banned in the UK as it was deemed ‘quite unsuitable’ for women and should not be encouraged.’ New research from Just Eat reveals one fifth of women aged 16-65 want to get involved in the sport but do not know where to start, and 90% are unaware if they even have a local women’s grassroots team.
When it comes to attracting women to the sport, meeting new people, keeping fit and experiencing a sense of camaraderie are amongst the top reasons why women are joining grassroots football teams. Yet, almost half of those surveyed say more needs to be done to help get more girls and women involved in football.
