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Manuela López Restrepo

Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden

NIke Nick DePaula Kennedy

The Just Do It logo seen at a store on Gran Via street in Madrid. (SOPA Images/SOPA Images/LightRocket via Getty Images)

The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden.

Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many iconic brand campaigns, and died last Friday at the age of 77.

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