More than a year after the last episode of its only signature hit, Ted Lasso, dropped, Apple TV Plus continues to run in place, quietly used by only around 11% of U.S. streaming households, according to the latest quarterly All Things Streaming report from MoffettNathanson.
The equity research firm, along with HarrisX, interviewed around 8,500 U.S. household decision-makers, determining usage of Apple TV Plus remains flat and is falling behind most of the other major U.S. subscription video-on-demand services.
