Junk food ad ban ‘will prevent an estimated 20,000 cases of childhood obesity’

Junk food adverts will be banned before the watershed on TV and online from 2025 (Dominic Lipinski/PA) - (PA Archive)

A pre-watershed ban on ads for junk food will prevent an estimated 20,000 cases of childhood obesity, the Government has said.

More detail on which food and drink products will be covered by the regulations are to published on Tuesday, as the Government confirmed the laying of secondary legislation for the ban.