When photographer Christian Sinibaldi first visited world champion cheerleaders London’s Unity Allstars Black, in January 2020, he had no expectations. In fact, he admits , he had “a few stigmas associated with cheerleaders”. What he learned that day surprised him. “I loved the energy, the connection between people,” he says. It kickstarted a fascination that would take him around the world to capture a sport on the cusp of global popularity, a project that took him from the markets of Ho Chi Minh City to the tunnels of Lagos stadium.
Cheerleading has long been associated with high school movies and glittery sideline entertainment, but it has a rich history – one that has fascinated me since I cheered at high school in the 90s. My master’s thesis was an ethnography of cheerleading, following a squad throughout a season. For my doctoral dissertation, I wrote a cultural history of the sport. Cheerleading began in the US in the late 19th century, growing out of the civil war and finding a place among the sidelines of elite all-male higher education institutions. There were almost no women cheerleaders until men went to war in the 40s. In the latter half of the 20th century it was feminised and sexualised, before evolving into a competitive athletic endeavour of its own as a result of second wave feminism. It has since been further democratised and radicalised – there are squads of all ages and genders, advocating for all manner of social justice causes.
