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Josh Croxton

Jumbo-Visma to wear brain-design helmets at Paris Roubaix to raise helmet awareness

Brain Lazer Coryn Labecki Van Aert Jumbo Visma Red Bull
Coryn Labecki holds out a brain-designed Lazer Vento helmet

Wout Van Aert, Marianne Vos and their Team Jumbo Visma teammates are set to wear newly designed helmets at this year's Paris Roubaix and Paris Roubaix Femmes, having also worn them during their pre-race recon rides on Thursday.

Based around the Lazer Vento helmet, which features the novel Kineticore rotational impact protection technology, the new helmets will be painted to resemble the human brain, using a pink base colour, with black and yellow markings to create brain-like contours. 

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