Prada is not a brand short of star-pulling power or celebrity ambassadors, but few have embraced the role quite so enthusiastically as its favourite catwalk star: Jeff Goldblum.
The Hollywood actor and notorious nice guy nearly stole the show at the brand’s menswear spring/summer 2023 catwalk on Sunday afternoon in Milan. A guest rather than a model this time, he staged his own impromptu press conference from his front-row seat and declared: “I love wearing these clothes. They are my favourite things to wear!”