If there is a villain in the story of our distracted culture, it’s not necessarily the smartphone – it’s what lives inside of it.
“Smartphones by themselves are not addictive, it’s the incentive behind social media that tries to maximize attention that makes them addictive. When you are trying to access a simple thing on a smartphone, the interface is designed in such a way that it’s easy to get sucked into doom scrolling,” said Farbod Shakouri, Co-Founder & CEO at Phantom Technology when I spoke to him a couple of weeks ago.
