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Fortune
Fortune
Kylie Robison

Journey into the heart of Dreamforce, where AI and A-List acts collide

(Credit: Marlena Sloss—Bloomberg/Getty Images)

Hi folks, Kylie Robison from the tech team. I just wrapped up a week at Dreamforce, the annual technology conference put on by Salesforce, which this year featured everything from moshing mascots to Matthew McConaughey.

If you’re not familiar with Dreamforce, it's essentially Disneyland for CRM software enthusiasts. This year's star-studded spectacle had about 40,000 attendees and included performances by heavyweights like Dave Matthews, Maggie Rogers, Demi Lovato, and The Foo Fighters. As for why a software company might pay millions for Dave Grohl to sell their products, well, I don’t know. I’m just happy for the free concert.

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