The founder of clothing and homeware company Joules is hoping the brand still has a future despite the business going into administration. Tom Joule formed the firm in his Leicestershire home town of Market Harborough in 1989, overseeing an annual turnover of £200 million at its peak.
He is now hoping that Joules' products can continue to be supplied with him still playing a role. Mr Joule also insisted it would be "business as usual" for now while administrators Interpath Advisory Limited assume control of the group’s finances, reports Business Live.
Mr Joule said: "Today is a deeply disappointing day for Joules, and a sad day for me personally. Since the brand’s early days of selling at country shows across the UK, we have always enjoyed a special relationship with our customers, and that hasn’t changed, as is demonstrated by our healthy brand indicators.