
You may have seen the video of Jordan Henderson promoting Saudi Arabia’s bid to host the 2034 World Cup. It is a moving watch. There’s his giant face plastered across the screen, while wearing the famous green and black colours of Al Ettifaq FC. “Very excited about the announcement,” Henderson says in his excited voice. “Go Saudi Arabia 2034.”
It is important to note that his World Cup promotional work is voluntary. We know this because he said so in an interview with The Athletic. So when we see raw emotion like this on social media, we know we are getting real Henderson, authentic Henderson, out there backing the bid. Not a paid ambassador, just a boy who fell in love with a gulf state.