Ever wonder how a pair of Jayson Tatum 1 sneakers gets made by the folks at Nike’s Jordan Brand? The design studio at Jordan Brand creates performance shoes that combine both motion and emotion. They draw inspiration from athlete insights and focus on storytelling.
The brand collaborates with athletes to solve design challenges. The designers incorporate personal details from athletes such as Tatum and Zion Williamson and use haptic print technology for strength. Collaboration, innovation and inspiration are key elements of the design process — as are simple questions like ‘What animal would you be if you could be any animal?”
To see for yourself how something like Tatum electing dolphins for his answer translates into the shoes you want to wear.
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