Legacies are built not bought, and Jordan Brand is making new efforts to solidify its commitment to women. As perhaps its most long-term and expansive investment in women yet, the basketball giant is launching its first global Women’s Collective.
For the women-centered program. Jordan Brand recruited 33 female trailblazers in Los Angeles, Chicago, New York, London, Paris, and Shanghai to undergo six months' worth of retreats, dinners, events, panels, and mentorship. Each will be issued funds through a grant to be applied toward their respective communities, and once the initial six-month period has ended the team will help select new members to continue in the program.
