We all have a soft spot for the Christmas decor we grew up with – the slightly mismatched mix living in our grandparents’ homes or the impossibly charming Hallmark sets glowing from a boxy TV. Those rooms were welcoming, a little improvised, and decidedly not curated for a feed (because it didn’t exist). It wasn’t ‘classic Christmas.’ It was just Christmas – a distinction Joon Loloi clearly conveys in its latest holiday debut.
This season, the retailer riffs on those familiar festive motifs and Christmas decor ideas with cable-knit throw pillows, velvet-cuffed stockings, and weathered, patterned textiles intended to turn back time. A small stocking edit is even crafted from true antique fabrics sourced around the world, bringing that rarefied, storied feel you can’t fake.
