TikToker Jools Lebron has recently addressed the trademark issue surrounding her viral catchphrase 'Very demure, very mindful'. The concern arose when it was revealed that an individual named Jefferson Bates had filed to trademark the trending phrase, which gained popularity thanks to Jools.
Court documents indicated that the trademark application fell under the categories of marketing, advertising, and promotion. Initially, Jools expressed her distress in a now-deleted video, mentioning the significant investment of time and money she had made into the catchphrase.
Following this, a wave of support emerged on TikTok, with users offering assistance to ensure that the catchphrase is rightfully trademarked under Jools' name. For instance, one user took the initiative to trademark a similar phrase and expressed willingness to transfer ownership to Jools at no cost.
In a recent TikTok update, Jools reassured her followers that the trademark issue is being handled by her team. She expressed gratitude for the support and mentioned that the situation is under control.
Comments on the update reflected the community's encouragement and admiration for Jools' handling of the situation. Many praised her for maintaining professionalism and taking charge of the matter.
Overall, the response to Jools' update has been positive, with fans expressing confidence in her ability to navigate the trademark issue successfully. The support from the TikTok community highlights the solidarity and camaraderie among users in safeguarding Jools' intellectual property rights.
