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Lifestyle

Lara Galan

Jonathan Bailey Fronts Giorgio Armani's First New Men's Fragrance in Over 20 Years

Jonathan Bailey Giorgio Armani Todd Field

Jonathan Bailey is the new face of Giorgio Armani's "I Will," the fashion house's first entirely new men's fragrance in more than 20 years.

The "Bridgerton" and "Wicked" star fronts the fragrance's global campaign, directed by filmmaker Todd Field, marking the latest chapter in Bailey's relationship with Armani after previously appearing in the brand's Fall 2024 eyewear campaign.

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