The opening weekend of Wicked: For Good certainly showed that, as a franchise, Wicked isn’t slowing down. With early rumblings that we might actually see more movies based on this world, the franchise appears to have long-term potential, and one place where you almost always see successful franchises with broad appeal turn up is theme parks.
Universal’s theme parks have already incorporated Wicked in small ways, making Glinda and Elphaba available as meet and greet characters and having costume displays in the parks, but there is already talk about the possibility of getting a Wicked land in a Universal park, and Jon M. Chu already has great ideas.
