Majestic Wine has said sales of Jon Bon Jovi’s drinks brand have leapt, and the rock star briefly swapped the stage to visit one of the retailer’s London stores and toast the success.
Rosé specialist Hampton Water is a joint venture between The Livin’ On A Prayer singer, his son Jesse Bongiovi and French winemaker Gerard Bertrand.
It aims to blend “the best French wine and the Hamptons laidback style”. The wine is a Southern French blend of Grenache, Cinsault and Mourvèrdre, picked from low-yielding plots in the Languedoc .
Majestic, which has 203 stores and also has a online offering, started selling the brand in early 2022.
It said sales of the product, advertised as £16.99 per bottle on the website or cheaper if six are bought, surged 50% in the first quarter to June 30.
Jon Bon Jovi this week had a trip to Majestic’s St John’s Wood flagship. He said working with the retailer to help bring Hampton Water to the UK has “been incredibly rewarding”.
Majestic passed back into private ownership in 2019, separating from Naked Wines Plc following its sale to Fortress Investment Group. The firm has launched 13 new stores since the acquisition as part of a commitment to bricks and mortar retail.
