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JoJo Siwa wants signature bows to inspire new generation

JoJo Siwa relaunches her signature bows

JoJo Siwa hopes her signature bows can inspire a new generation to find "their voice and confidence".

The 22-year-old star is teaming up with JennZ on a new licensing partnership to relaunch JoJo's Bows alongside the introduction of Joelle Bows, which have been described as fresh designs intended to "evolve with JoJo’s audience, offering fashion-forward elevated silhouettes".

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