JoJo Siwa hopes her signature bows can inspire a new generation to find "their voice and confidence".
The 22-year-old star is teaming up with JennZ on a new licensing partnership to relaunch JoJo's Bows alongside the introduction of Joelle Bows, which have been described as fresh designs intended to "evolve with JoJo’s audience, offering fashion-forward elevated silhouettes".