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Evening Standard
Evening Standard
Business
Joanna Hodgson

JoJo Maman Bébé sales rise as shoppers embrace high street stores

Baby goods retailer JoJo Maman Bébé has cheered a “strong recovery of sales” coming out of the pandemic, boosted by customers wanting to return to high streets.

The company, which was founded in 1993 and initially a kitchen table start-up, today has 80 stores across the UK and Ireland selling baby clothes, toys and products such as changing mats as well as maternity wear. The Princess of Wales has previously worn the brand. The firm was among retailers that saw trading hurt by lockdowns.

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