MIAMI —John Wall traded in his sneakers for a studio desk in a career move that reflects how the NBA, streaming platforms and Latino audiences are all entering a new play‑book. In August 2025, Prime Video announced John Wall will join its "NBA on Prime" studio team and he traveled to Telemundo Center in Miami to connect the community.
The effort is part of how Prime Video is staking ground in live sports in a big way. With the NBA's move into long‑term streaming deals, the platform is acquiring rights, building a studio infrastructure, mobile production units and global distribution in multiple languages. This sets the stage for reaching diverse audiences, including the fast‑growing Latino viewer base.
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