In the UK, the annual John Lewis Christmas ad is something of a national event. To me, it marks the start of the festive season (which seems to be earlier with each coming year) and brings the promise of wholesome, sometimes tear-jerking festive feels – but this year things are a little different.
The retailer has just launched its annual advert, complete with a fresh tone that's a welcome change (you won't be needing the tissues for this one). Working with a brand new agency, the ad is certainly a shift from what we're used to, but I think it's about time we welcomed some diversity in Christmas messaging. (For more advertising inspiration, check out our collection of the best print adverts).
