John Lewis has launched a new initiative that starts from £5 and shoppers will be able to get involved with in store. It comes as the retail giant released its highly-anticipated Christmas advert on Thursday (November 10).
Its 2022 offering aims to be another tear-jerker as they've used its annual film to raise awareness of children in care with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home.
The 90-second ad, entitled The Beginner and set to a cover of Blink-182’s All The Small Things by US artist Mike Geier, and shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
