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Jullia Joson

John Lewis' Christmas advert 2023 in full is here, with a very unusual festive mascot

John Lewis Snapper Christmas Saatchi

Still from John Lewis Christmas advert 2023.

The highly-anticipated John Lewis Christmas advert is here! This can only mean one thing: it's finally socially acceptable to start brainstorming our Christmas ideas.

We don't think there's quite a rite of passage to welcome Christmas that even comes close to when the seasonal adverts begin gracing our screens, and the John Lewis Christmas advert is one that has long become a staple in our Christmas countdown. Let's face it, has the festive season even begun if the John Lewis Christmas advert hasn't aired yet?

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