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Evening Standard
Evening Standard
Josie Clarke and Michael Howie

John Lewis Christmas advert stars sister in dash for perfect gift at flagship Oxford Street store

John Lewis Richard Ashcroft Verve Sally Saatchi Saatchi

John Lewis has released its highly-anticipated Christmas advert: a memory-strewn tear-jerker following a woman frantically buying a last-minute gift for her sister.

The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store 15 minutes before closing time. It is the first time a John Lewis store has appeared in its Christmas ad.

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