John Lewis has launched its highly anticipated Christmas advert with a range of merchandise to go with it.
The 90-second advert called 'The Beginner' is set to a cover of Blink 182's All the Small Things by US artist Mike Geier. It focuses on raising awareness of children in care, starring a man who is preparing for his foster child to arrive.
As the advert goes on, the man continuously struggles to master skateboarding in the build-up to Christmas. John Lewis shoppers are left questioning the reason behind the skateboarding practice until the final scene when a social worker arrives with young teenager Ellie.
