Joey Graziadei's fantasy suites with the women of 'The Bachelor' Season 28 have captured the attention of viewers, making it the most-watched episode of his season so far. The episode not only outperformed other episodes within 'The Bachelor' franchise but also reached a larger audience than any episode of 'The Bachelor,' 'The Bachelorette,' or 'Bachelor in Paradise' since the finale of Clayton Echard's season in 2022.
According to Live + Same Day data from Nielsen, the episode that aired on March 11 on ABC averaged a season-high 3.8 million viewers. This number significantly increased by 63.9% to 6.3 million viewers after three days of delayed viewing, including Hulu and other digital platforms.
In terms of the 18-49 age group rating, the episode started with a 0.7 and saw a remarkable growth of 178% to a 1.9 in Multiplatform + 3, making it the second-highest rating of the season. The success of 'The Bachelor' Season 28 in this demographic has been notable, with only the premiere episode of 'The Golden Bachelor' surpassing Joey's fantasy suites in 18-49 rating.
ABC has seen consistent success with Season 28, with the March 11 episode marking the eighth consecutive week where it outperformed corresponding telecasts from Season 27, which featured Zach Shallcross. The show is produced by Warner Bros. Unscripted Television in association with Warner Horizon, with executive producers including Claire Freeland, Jason Ehrlich, Bennett Graebner, Peter Gust, Tim Warner, Jodi Baskerville, and Jeff Thomas.