Is most modern fitness content missing the mark? Between pristine “what I eat in a day” videos and vlogs showing a “day in the life” of 4am risers, many people are left feeling alienated. But it’s the latter group that could see the greatest impacts from exercise, be that increased energy levels, improved sleep or reduced risk of injury.
“I think a lot of fitness brands and trainers address that one per cent of the market who are super fit; they’re doing Hyrox, they’re doing CrossFit, they’re training for marathons,” trainer turned entrepreneur Joe Wicks tells me ahead of his talk at EE Learn Live.
