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Evening Standard
Evening Standard
Entertainment
Tina Campbell

Joe Wicks on starting 2026 strong, realistic fitness goals and why you don’t need to smash January

Joe Wicks believes the way we approach New Year’s Day often sets people up to fail, with unrealistic expectations and too much pressure placed on immediate change.

As fitness advice floods social media in the first days of the new year, the trainer says the urge to overhaul your life overnight often does more harm than good. Instead, starting 2026 strong is about realism, consistency and removing the barriers that stop people moving in the first place.

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