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Evening Standard
Evening Standard
Naomi Clarke

Joe Wicks invests thousands in gym kit business after pitch brings him to tears

Joe Wicks Peter Jones Touker Suleyman Sara Davies
Joe Wicks (James Manning/PA) - (PA Wire)

Fitness expert Joe Wicks has invested thousands in a portable gym equipment business during his guest appearance on the Dragons’ Den panel after their pitch moved him to tears.

The 39-year-old, known as The Body Coach, joined resident dragons Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett during Thursday’s episode of the reality business programme.

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