Joe Rogan’s career in entertainment has spanned a number of media formats, including standup comedy, sitcoms, reality TV, and sports analysis, but the controversial commentator is probably best known for hosting his eponymous video podcast, “The Joe Rogan Experience.”
Rogan earned a massive paycheck when the show went Spotify-exclusive in 2020, and the two parties inked a new (non-exclusive) deal for even more money in 2024.
Rogan’s show doesn’t have a particular theme or niche — instead, he hosts a variety of guests, ranging from artists to politicians to scientists to business people, picking their brains about everything from health, sports, and fitness to spirituality, technology, and politics.
The varied nature of the podcast’s content, the diverse backgrounds of its often high-profile guests, and Rogan’s personal brand of irreverence have all contributed to the show’s broad appeal, although it has also garnered a vocal chorus of high-profile critics, including Neil Diamond and Joni Mitchel.
While he is no doubt a polarizing figure, Rogan has, for better or worse, built the most listened-to podcast in existence. But just how much is the world’s most popular podcaster worth after over 30 years in the television and radio business? And how much does he make in 2024?
What is Joe Rogan’s net worth?
As of late 2024, most outlets estimate Rogan’s net worth at $200 million. Some publications point to Celebrity Net Worth, a popular celebrity finance site, as the source for this figure. Celebrity Net Worth does not cite sources nor disclose its methodology, though, so it’s difficult to evaluate the accuracy of its estimates.
Another website, geeksforgeeks.org, lists Rogan’s assets at $110 million, his investments at $65 million, and his stock portfolio at $39 million, which would yield a total net worth of around $214 million, barring any debts.
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How much does Joe Rogan make annually?
According to Celebrity Net Worth, Rogan brings in $60 million a year.
Essentially Sports estimates Rogan’s income substantially higher at over $110.52 million per year based on theoretical calculations for each of his income streams.
Here’s how they broke it down:
- Podcast sponsors: $48 million
- Spotify: $30 million
- Live comedy shows: $23 million
- YouTube ad revenue: $6.2 million
- UFC commentating: $2 million
- Onnit (wellness brand): $2 million
Who is Joe Rogan?
Joe Rogan was born in 1967 in New Jersey but moved between several states with his mother during his youth.
He got his start in show business performing standup comedy in the Northeast before moving to Los Angeles in 1994, where he began acting in sitcoms like “Hardball” and “NewsRadio.” A few years later, he began to work with the UFC, an organization he would remain passionate about and closely tied to for the rest of his career.
Rogan continued to pursue standup comedy, and in 2001, he burst into mainstream cultural consciousness as the host of the stunt-based reality game show, “Fear Factor,” which enjoyed six original seasons before being canceled by NBC due to declining viewership.
Rogan continued his work in standup comedy and as a commentator and interviewer for UFC, and just a few years after the close of his six-year stint on “Fear Factor,” he launched his podcast, “The Joe Rogan Experience,” in 2009. The show grew quickly in popularity, and after just a few years, his episodes regularly garnered millions of listeners.
How valuable is Joe Rogan’s Spotify deal?
After a few years, the show’s massive popularity and growing listenership drew interest from multiple media platforms, and Rogan ended up inking a massive deal with Spotify in 2020. The streaming platform reportedly paid at least $200 million for exclusive distribution rights to “The Joe Rogan Experience.”
In 2024, this deal was renewed for an estimated $250 million, but this time, the exclusivity factor was omitted, and the show is now also distributed by Apple Podcasts and YouTube, among other media platforms.
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Why are Rogan & his show controversial?
In 2022, Spotify came under fire for platforming Rogan and paying top dollar for the exclusive right to do so, as Rogan was well-known for spreading COVID-19 misinformation and hosting anti-vaccination pundits on his show. He had also publicly used the N-word profusely and made racist comments in the past.
Several well-known musicians, including Joni Mitchell, Neil Young, and India.Arie Simpson, pulled their music from the platform in protest and encouraged the public to boycott the popular streaming service, but Spotify didn’t budge, and Rogan’s listenership only continued to grow.
Today, Rogan remains controversial for what many consider to be irresponsible use of his massive platform. Rogan has been widely criticized for spreading misinformation (particularly about COVID-19 and vaccines) on his podcast and hosting a number of guests who have done the same.
In the Reddit post below, a user called r/pjokinen highlights instances of Rogan providing dangerous or misleading advice and then citing his own lack of expertise as an excuse for doing so.
View the original article to see embedded media.
In 2020, in response to presidential candidate Bernie Sanders’ campaign released a video celebrating Rogan’s endorsement, MoveOn, a progressive political action committee, referred to Rogan’s views as homophobic, transphobic, Islamophobic, racist, and misogynist.
That being said, Rogan himself has at times claimed to support same-sex marriage, universal healthcare, and a universal basic income, all causes generally associated with left-wing politics.
It's one thing for Joe Rogan to endorse a candidate. It's another for @BernieSanders’ campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.
— MoveOn (@MoveOn) January 25, 2020
What companies does Rogan own or invest in?
In addition to his podcast, which is his largest source of income by far, Rogan has ownership in a number of other business ventures that provide him with additional income streams.
Onnit
Rogan co-founded Onnit, a wellness company that sells fitness equipment, workout plans, and supplements. While the company was sold to Unilever in 2021, Rogan still serves as the brand’s spokesperson and regularly endorses its products on his podcast.
According to NAD, a publication focused on the science of aging, Rogan still owns a 50% stake in the company.
Comedy Mothership
Rogan also owns Comedy Mothership, a comedy club located in Austin, Texas. The alien-themed venue is billed as an “anti-cancel-culture” club at which visitors’ cell phones are confiscated upon entry, and hecklers can be permanently banned.
According to the Hollywood Reporter, once the club opened, “within seconds of the first comic taking the stage, a gay slur was thrown out, followed by jokes about trans people” to a laughing crowd full of “bros, beards and ball caps.”
In an apparent reference to widespread criticism of Rogan’s views and past statements, he told the crowd, “You can’t fire me from my own club, b*tch!”
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How does Joe Rogan spend his money?
When it comes to real estate, Rogan owns a massive, 8-bedroom, 10-bathroom, retreat-style property in Austin loaded with amenities. Features include a full bar, a pool, a sauna, a spa, and a wine cellar. He also owns a large warehouse studio from which he records his podcast.
In terms of vehicles, Rogan is a fairly prolific collector of luxury cars and SUVs. Some of the highlights of his automotive portfolio include a 1971 Ford Bronco, a Tesla Model S, a 1993 Porsche 964 RS America, a 1965 Chevrolet Corvette Stingray, and a 1969 Chevrolet Nova.
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