Joe Lycett has remained true to his word by shredding £10,000 of his own money after urging David Beckham to give up his role as an ambassador for the World Cup in Qatar.
The stunt, which was posted this afternoon to the website BenderslikeBeckham.com, showed Joe destroying the tender on the first day of the tournament which kicks off today with hosts Qatar playing Ecuador in the first match.
FIFA's decision to host the tournament in the middle eastern country has come under fire, because of its poor human rights history, mistreatment of migrants and criminalisation of homosexuality.