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Liverpool Echo
Liverpool Echo
Entertainment
Paul McAuley

Joe Lycett’s elaborate PR stunts after David Beckham's World Cup ultimatum

Joe Lycett has been making headlines lately for the controversial ultimatum he gave to David Beckham.

The 34-year-old comedian demanded the former England footballer pull out of his role as a Qatar ambassador for the FIFA World Cup due to the host country’s stance on LGBTQ+ rights. If not, the comic said he would shred up £10,000 - which many argued is a drop in the ocean compared to Beckham’s £10m deal with Qatar.

Appearing to stand by his decision, he videoed himself on a Twitch stream wearing a rainbow-layered tulle outfit and placed wads of what appeared to be cash into an industrial shredder. At the time it was not clear if the banknotes were genuine money but after facing backlash, Joe confirmed the money was fake and that he had in fact donated the £10,000 to LGBTQ+ charities.

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