Joe Hart has emerged as the king of Scottish football Instagram after research showed the Celtic goalkeeper has the most followers in the country.
The former England and Manchester City star has been a mainstay in Ange Postecoglou's side since making the switch across the border in August 2021. Hart has been well known for appearing in TV advertisements and regularly posts on social media to his 1.4million fans.
Romanian playmaker Ianis Hagi is Rangers most loved player on Instagram at 353,000 followers and is the second most followed big name in Scotland - having previously appeared in Pepsi ads alongside the likes of Lionel Messi. However Hart has an engagement rate of a mere 1.46 per cent in comparison to 6.61 per cent for the Light Blues man. Hibernian's Will Fish is most superior in that department, though, with the Manchester United loanee boasting a 10.35 per cent engagement rate on his content.
Here are each Scottish Premiership club's most influential social media star's, according to KingCasinoBonus.
Aberdeen – Leighton Clarkson
The most influential player on Instagram for Aberdeen is Liverpool loanee Leighton Clarkson with 72,900 followers. Clarkson gets on average 5,580 likes per post, has an engagement rate of 7.70 per cent, and can earn up to £403 per sponsored post.
Celtic – Joe Hart
Celtic goalkeeper Joe Hart is currently the most influential Scottish Premiership player on Instagram with 1.4 million followers. The former England number one was found to not only have the most followers of any Celtic player, but also of any player in the Scottish Premier League. Hart gets on average 20,648 likes per post, has an engagement rate of 1.46 per cent, and can make up to £3,839 for a sponsored post.
Dundee United – Dylan Levitt
With 111,000 followers, the Dundee United player that is the most influential on Instagram is Welsh midfielder Dylan Levitt. Levitt gets on average 6,616 likes per post, has an engagement rate of 5.89 per cent, and can earn up to £464 per sponsored post on the Instagram platform.
Heart of Midlothian – Robert Snodgrass
Robert Snodgrass is the Hearts player with the most followers on Instagram with 120,000, although his page is also set to private. It is estimated that Snodgrass could earn up to £496 per sponsored post on Instagram.
Hibernian – Will Fish
With 87,600 followers, the Hibernian player that is the most influential on Instagram is the loanee from Manchester United Will Fish. Fish gets on average 8,004 likes per post, has an engagement rate of 10.35 per cent, and can earn up to £433 for a sponsored post.
Kilmarnock – Ash Taylor
Ash Taylor is the most influential Kilmarnock player on Instagram with 18,100 followers. On average the defender gets 739 likes per post, has an engagement rate of 4.10 per cent, and can earn up to £157 for a sponsored post.
Livingston – Shamal George
Livingston’s most influential on Instagram is English goalkeeper Shamal George with 43,600 followers. George gets on average 834 likes per post, has an engagement rate of 1.93 per cent, and can make up to £298 per sponsored post.
Motherwell – Sean Goss
Sean Goss is Motherwell’s most followed player on Instagram with 133,000 followers. Although his page is currently set to private, it is estimated that Goss could earn up to £545 per sponsored post if he chose to make it public.
Rangers – Ianis Hagi
Rangers midfielder Ianis Hagi is their most influential player on Instagram. The Romanian has 353,000 followers, gets on average 23,285 likes per post – more than any other player in the Scottish Premier League, has an engagement rate of 6.61 per cent, and can make up to £1,440 per sponsored post.
Ross County – Connor Randall
The Ross County player who is the most influential on Instagram is Connor Randall with 67,200 followers. English defender Randall gets on average 382 likes per post, has an engagement rate of 0.57 per cent, and can make up to £365 per sponsored post.
St. Johnstone – Jamie Murphy
Former Rangers and Hibernian winger Jamie Murphy is St. Johnstone’s most influential player on Instagram with 33,700 followers. Murphy gets 1,310 likes per post on average, has an engagement rate of 3.86 per cent, and can earn up to £238 per sponsored post.
St. Mirren – Tony Watt
North Lanarkshire born forward Tony Watt is St. Mirren’s most influential player with 33,500 followers and is currently on loan from Dundee United. Watt gets 1,329 likes per post on average, has an engagement rate of 3.96 per cent, and can make up to £236 per sponsored post.
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