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Sports Illustrated
Sports Illustrated
Sport
Jimmy Traina

Joe Buck on Cowboys Getting So Many Prime-Time Games: ‘They’re Always Relevant’

Joe Buck Cowboys NFL Adam Schefter Jimmy Traina ESPN Garrett Wilson Mark McGwire Mike Francesa Apple
Dak Prescott and the Cowboys are currently in third place in the NFC East. | Andrew Dieb-Imagn Images

1. The Dallas Cowboys are 3–4. Worse than that, Dallas is a rough watch this season. But no matter what the Cowboys’ record is, and no matter how many other NFL teams are a much better watch, NFL fans will always be treated to a slew of Dallas games in national windows and prime time.

This is where there is a divide between fans and the league and its broadcast partners. While the Detroit Lions and Washington Commanders, for example, are approximately a million times more exciting than the Cowboys, networks are going to feature Dallas over those teams because it’s best for business.

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