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Al Jazeera
Al Jazeera
Suparna Sharma

Jobless engineers, MBAs: The hidden army of Indian election ‘consultants’

India Neeraj Rajesh MBA Al Jazeera Inclusive Minds Narendra Modi Voter Bharatiya Janata Party Facebook
Months before India began the gargantuan, 44-day exercise of conducting national general elections from April 19, armies of tech-savvy IITians, MBAs, lawyers and researchers have been busy collating, studying and analysing voter data to decide on campaign strategy [File: Indranil Mukherjee/ AFP]

“How many tennis balls can fit in a passenger plane?”

Neeraj, a young economics graduate from the premier Indian Institute of Technology (IIT), was given 15 minutes to solve this question during his interview rounds at Nation With Namo (NwN), one of the in-house political consultancies of India’s governing Bharatiya Janata Party (BJP).

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