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Marie Claire
Marie Claire
Lifestyle
Ally Head

Joanna Dai: "I always believed in the power of brands to influence change"

Joanna Dai of B Corp Brand Dai.

It's no secret that fashion, as an industry, can be bad for the planet. According to the United Nations, fashion is the second most polluting of all industries, responsible for 8% of all carbon emissions and 20% of all global wastewater.

That's why, this B Corp month, we sat down with former B Corp brand founder Joanna Dai. While her clothing brand Dai sadly closed down last year, she's a wealth of knowledge when it comes to making positive impact, reinventing business as a force for good and in turn, building a better tomorrow.

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