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Sports Illustrated
Sports Illustrated
Sport
Patrick Andres

Joakim Noah’s Post-NBA Venture Owes More to Anthony Bourdain Than Hoops Legends

Former NBA center Joakim Noah is eating at a Filipino restaurant in Chicago's East Village. He's talking about helping the city's youth at a boxing club. He's chopping it up with restauranteur Christopher Zucchero, taking a boat trip down the Chicago River, and reflecting with old friend and teammate Derrick Rose. Then, a click later, he's in Rabat, Morocco.

The tale of the NBA player who retires and enters the hazily defined "media space" is an old one—and, some might say in the age of provocation-a-minute player podcasts, a tired one. Enter Noah, who is seeking to use his global background to try something completely different—a travel show.

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