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Chronicle Live
Chronicle Live
National
Sophie Brownson

Jo Malone to open first North East store at the Metrocentre

Metrocentre Jo Malone London Sam Fender

Luxury perfume brand Jo Malone London will open its first North East store at the Metrocentre in time for Christmas.

The new shop follows the success of its pop-up at the Gateshead shopping centre during last year's festive season. Now the brand is set to open its first standalone shop in the region with work set to get underway this month.

The 1,000 sq ft unit will be located in the Metrocentre's lower Red Mall close to high-end brands including Carvela, Tag Heuer and BOSS. Shoppers will be able to browse the range of Jo Malone London fragrances and luxury products for the bath, body and home.

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