Luxury perfume brand Jo Malone London will open its first North East store at the Metrocentre in time for Christmas.
The new shop follows the success of its pop-up at the Gateshead shopping centre during last year's festive season. Now the brand is set to open its first standalone shop in the region with work set to get underway this month.
The 1,000 sq ft unit will be located in the Metrocentre's lower Red Mall close to high-end brands including Carvela, Tag Heuer and BOSS. Shoppers will be able to browse the range of Jo Malone London fragrances and luxury products for the bath, body and home.
Tom Nuttall from Sovereign Centros, the Metrocentre's leasing and asset manager, said: “The centre has gone from strength to strength this year with several key high-profile lettings and Jo Malone London is another fantastic addition that will be hugely popular with customers.
“Jo Malone London is a name associated with British quality and values and we are excited for the standalone store to be one of our next openings at Metrocentre, as we continue to celebrate and support the great British high street. Metrocentre is a unique destination with a fantastic mix of premium brands and high street favourites and we look forward to strengthening this offer and announcing more new names in the coming months.”
Jo Malone London is joined by a string of recent openings including the region’s only H&M Home and luxury beauty emporium, H Beauty from Harrods, which opened earlier this summer.
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