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Bangkok Post
Bangkok Post
Business

JKN prospers by purchasing global brand

JKN Miss Universe MUO JKN Global Group SET Miss Universe Organization United States
Ms Jakkaphong is optimistic that the acquisition of the Miss Universe Organization will allow JKN to bring business to the global stage.

SET-listed JKN Global Group, a media and content conglomerate, says the firm's takeover of the Miss Universe beauty pageant brand can potentially expand its content and commerce businesses.

The company expects the earnings from the Miss Universe brand could cover the acquisition cost within 2-3 years while revenue from the beauty contest in January is expected to surge 25% from the pre-pandemic level.

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