Indian couturier JJ Valaya, adds another feather to his cap by winning the PETA India 2022 Vegan Fashion Award for the Best Vegan Fashion Moment with the launch of its all new bridge-to-luxury label JJV.
PETA India has always stayed abreast in acknowledging and celebrating patrons and brands that show compassion towards animals and the environment. The esteemed Indian fashion designer recently launched his brand JJV, an occasion wear inspired by the travelogues of Maharaja Jagatjit Singh of Kapurthala, the land of his forefathers as a sustainable collection made using TENCEL LUXE, a vegan silk yarn from the renowned , Austria based global textile company.
