Celebrated couturier JJ Valaya launched his new flagship store called The World of Valaya at JW Marriot Hotel in Aerocity. The plush, two-storeyed concept store, spread across 12000 square feet featured the designer's work in Fashion, Home and Photography.
Every product at the store has been designed, developed and curated by Valaya himself. The ground level showcased his new fashion brand: JJV (which debuts with an eco-conscious collection made from Tencel Luxe), a line of consciously made fashion jewellery, his books on photography, fashion accessories such as pocket squares, cufflinks, scarves and belts and a selection of Home furnitures.
