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Fashion Times
Fashion Times
Lifestyle
Eliza Grant

Jisoo Reunites With Girls' Generation and Yu Shi at Tommy Hilfiger's NYFW Show

Tommy Hilfiger Blackpink Jisoo Yuri Plaza Girls Generation

Jisoo attended Tommy Hilfiger's Spring 2027 runway show at The Plaza Hotel on September 10, one of several K-pop and Asian entertainment figures drawn to New York Fashion Week this season. The BLACKPINK member, a longtime Tommy Hilfiger brand ambassador, was seated among a guest list that also included Kate Moss, Girls' Generation members Hyoyeon, Yuri and Sooyoung, and Chinese actor Yu Shi.

For the appearance, Jisoo wore a preppy look built around a knitted top and a vintage-style short skirt, in keeping with the collection's youthquake, Plaza-inspired direction of navy blazers, rugby shirts and pleated separates. The show marked her latest appearance for the brand, following her role in Tommy Hilfiger's Fall 2026 "Only in New York" campaign alongside Travis Kelce, Gigi Hadid and Peggy Gou, and continuing a relationship with the label that includes past campaigns and appearances at its Spring 2025 show in New York.

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