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The Economic Times
The Economic Times

JioStar rolls out JAMS, betting on GenAI to reshape premium content production

JioStar Jio JAMS India Reliance Akash Ambani JioHotstar Languages

Reliance's media and entertainment arm, JioStar, has launched JioStar GenAI Media Studio (JAMS), an end-to-end, AI-native content production pipeline for Bharat that spans the full journey from ideation and storytelling to image, audio, video and final production workflows.

The initiative marks the company's latest push to deploy generative AI at scale in media production and create premium-quality content for India and global audiences.

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